Telstra wins legal fight to stop Optus ads

May 16, 2018

Optus has been ordered to take down ads claiming its mobile network is better than rival Telstra's.

Telstra has succeeded in getting a court injunction to stop Optus running ads claiming it operates the best mobile network in Australia.

Victoria's Supreme Court granted the injunction on Wednesday, saying that SingTel-owned Optus should "take all necessary steps to withdraw any advertisements or promotional material containing the alleged representation".

"I am satisfied that there is a serious question to be tried in relation to the allegations of misleading or deceptive conduct on the part of Optus," Justice Ross Robson said.

Telstra had argued that the ads should be taken down from billboards in Queensland, NSW and Victoria as well as websites because Optus's claim it is "undisputedly operating the best national mobile network" had been disputed by a 2017 study not supporting such a finding.

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