The Northern Territory government will spend $103 million to "turbocharge tourism" in the region.
In his 'The Year Ahead' speech on Monday, Chief Minister Michael Gunner said the tourism stimulus package would deliver more marketing, new tourism infrastructure and improve existing festivals and events.
"Creating local jobs is my number one priority and this plan to turbocharge tourism is a serious show of support for local business," he said.
The package will include $26.5 million for tourism marketing, $56.2 million for new infrastructure in parks and reserves and $20.7 to boost existing festivals and other events.
The government believes the spend on marketing would generate $345 million in extra investment over the next two years.
"We know that spending more on tourism, including on marketing and product development, brings more people to the Territory," Mr Gunner said.
"That's more people filling seats on planes, sleeping in our hotels, eating in our restaurants, spending in our shops and going on tours.
"And that means more money in Territorians' pockets".
But Country Liberal Party leader Gary Higgins said the tourism sector had declined rapidly under the Labor government and the "devil was in the detail" as far as the government's package was concerned.
"The opposition looks forward to seeing the comprehensive strategy the government has put together," he said.
"It's one thing to raise awareness through marketing, but it must convert to ticket sales and people actually visiting and experiencing the Territory."