YouTube has cut ties with blogger Logan Paul after backlash from a controversial video he posted on December 31 that included footage of a person who died from a suicide.
"In light of recent events, we have decided to remove Logan Paul's channels from Google Preferred," a YouTube spokesperson said.
YouTube received backlash for its delayed response, waiting 11 days to address Paul's video. The video, which received six million views before being taken down, immediately ignited a social media firestorm.
The video had featured a blurred image of a man apparently hanging from a tree in Japan's so-called "suicide forest", Aokigahara.
Paul apologised for the content in a video and tweeted that he was taking a break from posting online content.
"Suicide is not a joke," Paul said after deleting the video. "Depression and mental illness are not a joke. We came here with an intent to focus on the haunted aspect of the forest. This obviously just became very real, and obviously a lot of people are going through a lot of s--t in their lives."
The YouTube star has more than 15 million subscribers on his account. His page has not been suspended or deleted yet.
Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14.
Suicide Call Back Service 1300 659 467.
MensLine Australia 1300 78 99 78.
Multicultural Mental Health Australia www.mmha.org.au.
Local Aboriginal Medical Service details available from www.bettertoknow.org.au/AMS