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Nine's shows lift ad revenue, market share

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November 13, 2017

Nine Entertainment CEO Hugh Marks says ad revenue and market share have performed well

Nine Entertainment shareholders and analysts will be looking for signs of life in the television advertising market when CEO Hugh Marks gives a market update at the company's annual general meeting.

Rival television broadcaster Seven West Media earlier in November cited financial pressure on the back of competitive industry headwinds, disruption from global players and increasing content costs.

It announced it will make $25 million of job cuts over the next 12 months to offset falling ad revenues and a highly competitive TV markets.

Fellow free-to-air broadcaster Ten will turn a new leaf after the NSW Supreme Court on Friday approved the $41 million takeover of the embattled free-to-air broadcaster by US media giant CBS.

Mr Marks has previously welcomed a resolution for Ten, which has been in administration since June, saying the third network's status is important given the changing industry environment.

But Morningstar senior equity analyst Brian Han has previously warned the sale of Ten to CBS will likely cause havoc for the rival broadcasters by hitting revenue share and margins.

Nine shareholders will on Monday vote on Mr Marks's $2.8 million pay, which includes a salary of $1.38 million and cash bonuses of $895,000.

Nine posted a $203 million annual loss for 2016/17 with revenue down three per cent and writedowns contributing to the loss for the year, while earnings rose two per cent.

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